The story behind the brand
The story behind the brand is actually quite interesting. It is a collaboration between a Russian marketing group called Gradient and a make-up factory in Switzerland. According to their press release, Vivienne Sabo was actually a real life person, who was a chemistry student. She was interested in creating new make-up formulas, that were later discovered in her journal, and which are used in the brand’s products today. The beautiful story of her life ( which to be honest, sounds more like a movie plot) can be found on their official site.